Newport Beach Film Festival 2009

This documentary is about advertising and creativity, and its profound effects on modern culture. The film intimately reveals the relatively unknown personalities and stories of some of the most influential advertising minds of our time. Beginning with advertising’s “Creative Revolution” of the mid-1960s, to Dan Wieden who coined “Just Do It,” the film interweaves stunning cinematography of some of the greatest ad campaigns of all time. An inspiring synthesis of art, commerce, and human emotion, this documentary explores and defines great advertising as a rare and rebellious act from an industry more typically associated with mediocrity and manipulation.